★ 5.0 | 19 pages | Category: Digital Marketing
Brand Voice Style Guide Kit - Checklist Workbook
This workbook guides you through 8 actionable steps to create a consistent brand voice style guide. Perfect for solopreneurs and small teams.
Checklist
- Identify your brand's core values and personality traits using a 3-word exercise.
- Define your target audience's demographics, psychographics, and communication preferences.
- Create a tone spectrum from formal to casual, with examples for each level.
- List 10 forbidden words and 10 preferred words that align with your brand voice.
- Draft 5 sample phrases for common customer interactions (e.g., support, sales, social media).
- Audit 3 existing pieces of content for voice consistency, noting discrepancies.
- Write a one-paragraph brand voice statement that includes tone, vocabulary, and purpose.
- Review and refine your guide with a peer or client using a 5-point checklist.
Payment
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Frequently Asked Questions
How long does it take to complete this workbook?
Most users finish in 2� hours, but you can break it into 30-minute sessions over a week.
Do I need any prior branding experience?
No, the workbook is designed for beginners with clear instructions and examples for each step.
Can I use this for an existing brand?
Yes, the exercises help refine or overhaul an existing voice, with prompts to audit current content.